Is the voucher codes industry overcrowded?

There’s no question that voucher codes have long been a valued means of saving money for a wide range of people around the world, whether they are struggling to make ends meet or simply love to save money on essentials and luxuries alike. Nonetheless, with SRK Com having recently launched its own @YumGo tweet-2-discount service, making use of the open source technology offered by Twitter, it seems an appropriate time to assess the state of play in the market, as well as one of its key questions: has the voucher codes industry become overcrowded?

At first inspection, it certainly appears that those who are looking for the latest online offers have no shortage of choice. On the one hand, there are the location based services from top players that take advantage of the huge numbers of people who access the Internet through mobile phones and tablets in search of the latest local offers. These include Google Offers and Google Wallet, with the latter being a mobile application that makes use of Near Field Communications (NFC) technology to enable users to conveniently pay for goods using their phone. Other such services include Facebook Deals and Foursquare Deals, which reward customers who check in at a vendor’s place of business.

Other sources of offers include technology and affiliate network players such as, and Then, there are the rapidly growing daily deal providers to consider, such as Groupon and Living Social. Indeed, the overall voucher codes market is now worth some $4.5bn, having grown by 155%. As a matter of fact, with the present economic climate leaving more people than ever in need of a effective means of saving money for a wide range of goods and services, it only looks set to continue its exponential growth.

Now, all of this competition would at first seem to place @YumGo in a difficult position. Nonetheless, whilst the market is certainly competitive, it is also close, and given the way that Twitter appears to be overpowering other social mediums, it seems that a small startup such as @YumGo may yet emerge a winner in this most hotly contested of races

@Twitter Power

These days, it seems that Twitter is everywhere. It has seen a wide range of applications and been at the centre of a wide range of news stories, from the recent revolutions in the Middle East to the controversy closer to home in the UK over public figures’ ‘super injunctions’.

The former of those two instances has once again demonstrated Twitter’s position at the forefront of the rising trend for ‘citizen journalism’ and the increased use of social media, even by those working in traditional media. Take the example of Andy Carvin, the NPR editor who has curated news from the region with thanks, in no small part, to the social networking site. Then there is the example of Brian Stelter, the New York Times reporter who reported on the aftermath of the Joplin, Missouri tornado through the site.

Over in Britain, meanwhile, Twitter hit the headlines as the place on the web where thousands of users posted the name of the Premiership footballer who had taken out a gag order to protect their privacy amidst an alleged extra-marital affair. In a separate case, legal action was also brought by councillors and officials from the South Tyneside local authority who sought to unmask a Twitter user who the group had claimed made libelous posts about them on the site.

If there is anything to learn from such recent developments, it is certainly that Twitter has grown considerably in power and influence. Such is the site’s dizzyingly wide range of applications, however, that its value is certainly not just restricted to those that dominate news headlines. Another way in which Twitter has made its influence felt since its launch just a few short years ago is as a source of seemingly every possible product or service that one could seek.

One such product or service is the humble voucher code. Voucher codes are certainly a highly effective means of saving money, and the new @YumGo tweet-2-discount service allows Twitter users to instantly access any of a wide range of discount codes from top and local brands, simply by tweeting a brand name to the @YumGo Twitter account.

@YumGo – Twitter voucher code application launched

UK based Internet firm @YumGo allows keen shoppers to simply tweet brand names to access a wide range of discount codes.

The recent economic slump has led to people more closely watching their pennies, and indeed, hard-pressed Britons have adopted a range of strategies to ensure that they remain within their means. One such strategy, for example, could be to simply cut back on everything, whilst another could be to ‘ring fence’ one area of spending whilst reducing another. Increasing numbers of savvy online shoppers, however, are discovering a third way to effectively save money: online discount codes.
Discount vouchers, much like those that used to come in newspapers, can be found right across the Internet, including from a broad range of household name brands. Used regularly, they can certainly help buyers to save a substantial amount of money, and it is now even easier to access the widest range of such discount codes thanks to the launch of a new tweet-2-discount application by @YumGo.

Voucher codes from the biggest brands

@YumGo offers a wide range of promotional codes from the best known brands. These include from top food retailers such as Pizza Express, Pizza Hut, Zizzi and Strada and supermarkets such as Tesco, Sainsburys and Asda, as well as electronic stores such as Currys, Comet, PC World and and sports retailers Nike, Reebok and Sunglasses. Shoppers can gain access to these codes within 60 seconds simply by tweeting the relevant brand name to the @YumGo Twitter account. @YumGo also brings local codes first to shoppers who enable their location using Twitter’s location based service.

@YumGo - Tweet-2-Discount


An @YumGo spokesperson stated: “We couldn’t be more proud to offer our unique instant tweet-2-discount service. There is no need for tweeters to worry about spam as they are not required to follow us, and nor is there any fee or app to download. Instead, all you get from us is an instant discount, 24/7, if you tweet a brand name to us.”

@YumGo is not a partner of Twitter, instead simply building its application using Twitter’s open-source technology. In addition to its Twitter page and main website at, @YumGo is also on Facebook, making it even more accessible to the escalating numbers of people who are using the World Wide Web (WWW) to find discount codes.