Is Twitter poised to change the dynamics of online selling?

It’s fair to say that the Internet has made an immense difference to the way in which we shop for products and services. In the old days, finding a great deal may have been more difficult than it is now, but you at least knew where you stood. If, by any chance, you didn’t like what was on offer on your local high street… you just had to accept it, and that was that.

In the past decade or so, however, the retail picture has changed completely with the emergence of quick, easy and widespread Internet shopping. First, it was Amazon that was turning the retail world upside down, first altering the dynamics of the books market and then doing the same for home appliances, electronics and whitewoods.
Then, it was eBay that was causing a stir, namely by giving more power to the individual seller, and in the process creating an economy of a greater size than half of the countries in the world. This was followed by services like Craigslist and Gumtree, which allowed for last minute and generally more informal selling – even including the letting out of driveways and spare rooms during Wimbledon! And even more recently, we’ve seen the impact of

Facebook Marketplace in linking a social media network to opportunities to buy and sell.
That, however, is not the most recent of the continuous revolutions that are being experienced in the world of online shopping. That’s because, in attempt to leverage the very fast growing base of Twitter users here in the UK – 6 million people, in fact – the Twitter deal specialist @YumGo has added another service to its offering that further empowers sellers.

The way the service works is that by simply tweeting to @YumGo, the seller can have their voucher code tweeted back to the service’s rapidly growing list of followers. It means that there is no download, no registration and no spam for any seller to worry about.

A @YumGo spokesperson commented: “Twitter’s no-nonsense and easily accessible world allows us to expose sellers’ daily deals to the right people, in the process creating a transparent, agile and cost-effective marketplace.”
So, the next time Wimbledon or the Olympic Game takes place, people can tweet to find the best daily deals…

Voucher code specialist @YumGo adds seller listing service to its Twitter apps

UK based tweet to discount service ‘@YumGo‘ has added another service to its Twitter apps – this time, for the benefit of sellers.

The new online voucher code service, @YumGo, which has already been going from strength to strength, has now added another service – on this occasion, for sellers rather than buyers.

Indeed, @YumGo has certainly been successful in its provision for the latter group, having already gained more than 1,000 Twitter followers and Facebook page fans, in addition to gaining more than 10,000 visits to its website in its first month online.

The new service, however, allows the seller to tweet to @YumGo to list their Twitter deal. The advantages to the seller compared to alternatives are numerous: there is no download or registration required, and nor does it result in any ‘spam’. The service is also completely free, and gives the seller exposure to the UK’s 6 million plus Twitter users.

Listing daily deals with @YumGo

All that sellers need to do to get the relationship underway is to follow @YumGo on Twitter.@YumGo will then follow back straight away, making it possible for the seller to send a direct message to @YumGo with the details of their voucher and the hashtag #addyumgo. The seller can also make their listing a location-based one by sending their location, using the hashtags #loc_ and postcode #PC_.

So in summary, to add a voucher code via direct message, a seller can simply send a message such as ‘pizza gateway, sunday lunch fixed price £5 with voucher code yumgo123 #loc_reading #PC_rg68ht #yumgo’, to have their listing communicated by @YumGo to its rapidly and continually expanding list of Twitter followers.

As soon as the listing is sent to @YumGo, it will verify and add the listing to its database and direct message the seller a unique code that it can used to modify or withdraw its listing at any time. Sellers that wish to delete their listing, for example, simply need to direct message @YumGo with their unique code surrounded by the ” signs, and followed by the hashtag #delyumgo.

The introduction of this new service for sellers, combined with the existing tweet to discount service whereby @YumGo has continued to provide its followers with discount coupon for top and local brands, looks set to place it in a strong position for some time to come.