A few years ago Google had the opportunity to buy Twitter but passed on the opportunity because they were developing Google+ and didn’t think they needed it.
Today Google+ is supposedly the no. 2 social network after Facebook, but I don’t buy it. No one I know uses Google+ much, if at all. And I certainly don’t see people giving out their Google+ names on the cable news networks and other TV shows. Twitter dominates there.
Google+’s user numbers are juiced simply because Google forces the product on everyone, and if you use Google to authenticate yourself to third parties, you are using Google+.
Frankly I don’t see Google+ as being any more successful than Google Video was in competing with YouTube. I might be wrong, there might be a real base of hard core Google+ users out there who start and end their day on Google+, but I just…
View original post 327 more words
Design isn’t just pixels and beauty; it’s about producing emotional connections with consumers. The rise of design coincides with the mass adoption of smartphones and tablets. This isn’t a coincidence. These devices are heavily anthropomorphic. You hold them in your hands, close to your body. You touch, pinch, swipe and stroke to produced desired outcomes. They sit in your pockets, close to your groin. You worry about them getting tired (battery life). And they feel warm to the touch after long periods of use. You worry about them getting tired.
If design is about emotion maybe your product has an emotional DNA. That is to say, design can help expose or amplify the soul of your product. Sometimes to the point of taking a small squeak and turning it into a SHOUT. But one thing design can’t do is disguise or alter the core of your product. At what’s at…
View original post 188 more words
Converting and ideas to product a humongous tasks and need lot many soft skills, sacrifice and courage in addition to hard core technical skills. There are many Startups and entrepreneurs failed to reach at pinnacle of their work just because somewhere in between inception and implementation, they lost faith in idea, product or themselves and shelves the whole plan along with great opportunity to make something valuable to society.
The current stats suggest that only 5% Startups do survive in their third year and out of those only 2% become profitable in fifth year. However, it is very difficult to digest that out 100 only 2 ideas were worthy enough to survive!
After talking to some seasonal entrepreneurs and looking existing startup data, we have compiled a list of factors those might contribute into ultimate failure during startups lifecycle.
1. Someone will nick your idea
Never scare in revealing your ideas to friends, family, colleagues, VCs, Meet up group or any potential investors. The notion of someone can nick your idea is largely false as converting idea to real products needs lot more than just writing something on piece of paper or verbally discussing it.
Takeaway: Let people dissect up your idea at early as possible as their critique can help you to fill up gaps in your thinking and build a real product that can be monetised
2. Not riding against latest fads
Entrepreneurship is all about riding against the tide, if current trends suggest to go right, you shouldn’t hesitate to go left if you strongly believe that it works in your favour. The gist is if you will try to develop the product by following recent trends, you will more likely to fall, as many Startups try to ride on the popularity of Facebook, Pinterest, LinkedIn and Twitter and ended up creating similar kind of social media platform and subsequently died.
Takeaway: Create a product that solves problem or filling any gap not just follow existing successful products targeting niche market in hope that you will also become part of history.
3. Giving yourself fix time frame for positive cash flow
Many budding entrepreneurs gave themselves specific time period when start ventures. However in realty it is other way round i.e. in many cases it is almost 1000th day of your start up that company goes in positive cash flow with the exception of few companies.
In addition to, the Entrepreneur also stops because they are running out of cash or failed to evolve their product to cop up with market changes but these issues can be offset if planned beforehand! Such as don’t scare to work at Tesco Till or as Bar Tender or take part time consulting work if that can pay your bills and keep you going with product development.
Takeaway: Keep going until your product is monetised and don’t set a time period as that might hinder you eventually become successful.
YouTube never disabled embeds on Twitter or Facebook, letting visitors to those products watch a YouTube video without ever coming to our site. YouTube worked with Apple to make our app a default experience on iOS, even leaving it effectively non-monetized until last year. Why? Because we knew our users were on those sites and we wanted YouTube to be synonymous with “video.” Because we knew we could create a differentiated on-site experience which drove clicks back to our site from those embeds. And because we knew that our community was OURS only so long as we served THEIR needs.
Instagram photos ceased being viewable on Twitter last December due to a strategic decision by Facebook management, which Twitter CEO Dick Costolo said was “their prerogative.” At the time Instagram was building out a web presence and seeking overall to drive more consumers to view photos within Instagram…
View original post 222 more words