What Twitter Can Be.

LOWERCASE capital

Disclaimers: 1) This is a very long read. Thinking about a company and using its product obsessively for nine years straight will do that to you. 2) My funds and I own a lot of Twitter stock. 3) I do not speak for Twitter. 4) I have no inside information about Twitter. The company could already be building all the stuff below. I sincerely hope they are.

Summary For Executives And Non-Executives Alike:

I believe in Twitter. The company itself is improving, not worsening. The stock market doesn’t get that because Twitter has failed to tell its own story to investors and users. Here is how I think that story could unfold:

Hundreds of millions of new users will join and stay active on Twitter, hundreds of millions of inactive users will return to Twitter, and hundreds of millions more will use Twitter from the outside if Twitter can:

  1. Make Tweets…

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