Jack Dorsey must not abandon Twitter Commerce for Display Advertising Model


Jack Dorsey’s recent submission about the Twitter platform ( “Twitter is live: live commentary, live connections, live conversations.” ) has created/reinstated an enthusiasm among various stakeholders for another revival for the company, from 30% below the IPO listing price with over $500m loses, high employee turnaround and, more importantly, low user growth.

Once the closest rival to Facebook, Twitter has reduced to a 10th of Mark Zuckerberg’s empire and there are many hypotheses around, from the famous open blog from to Chris Sacca to Dick Costolo’s claim for shareholder pressure for a quick and high-profit margin, to a disengaged developer community, as to why Twitter is struggling to take off, both monetarily and on the popularity front.

No doubt since Jack Dorsey took over as CEO, company has shown some promising progress such as a redesigned home page for non-registered users, talks about increasing tweet length to 10K, Twitter Moments, support for GIF and videos, re-integrating the developer community to develop apps using Fabric and opening Direct Message for non-followers. However Jack failed to show any progress on the Twitter commerce side, which in my opinion might leave the company with a lot to catch up with on the social commerce or sharing economy side, which is growing at a far higher rate than any other commerce medium.

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About Shashank Garg

Enjoy Product development such as Wireless water meter, @TikBuzz (Entertainment tickets price comparison engine) & @Tweepforce (Twitter CRM Tool). Sometimes, I blog my random thoughts too!

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