It’s fair to say that the Internet has made an immense difference to the way in which we shop for products and services. In the old days, finding a great deal may have been more difficult than it is now, but you at least knew where you stood. If, by any chance, you didn’t like what was on offer on your local high street… you just had to accept it, and that was that.
In the past decade or so, however, the retail picture has changed completely with the emergence of quick, easy and widespread Internet shopping. First, it was Amazon that was turning the retail world upside down, first altering the dynamics of the books market and then doing the same for home appliances, electronics and whitewoods.
Then, it was eBay that was causing a stir, namely by giving more power to the individual seller, and in the process creating an economy of a greater size than half of the countries in the world. This was followed by services like Craigslist and Gumtree, which allowed for last minute and generally more informal selling – even including the letting out of driveways and spare rooms during Wimbledon! And even more recently, we’ve seen the impact of
Facebook Marketplace in linking a social media network to opportunities to buy and sell.
That, however, is not the most recent of the continuous revolutions that are being experienced in the world of online shopping. That’s because, in attempt to leverage the very fast growing base of Twitter users here in the UK – 6 million people, in fact – the Twitter deal specialist @YumGo has added another service to its offering that further empowers sellers.
The way the service works is that by simply tweeting to @YumGo, the seller can have their voucher code tweeted back to the service’s rapidly growing list of followers. It means that there is no download, no registration and no spam for any seller to worry about.
A @YumGo spokesperson commented: “Twitter’s no-nonsense and easily accessible world allows us to expose sellers’ daily deals to the right people, in the process creating a transparent, agile and cost-effective marketplace.”
So, the next time Wimbledon or the Olympic Game takes place, people can tweet to find the best daily deals…